Our company was founded in 2011 as a small men’s clothing store with a focus on lasting quality and timeless design, and it soon came to be recognized by Esquire and GQ as one of the best men’s stores .

In 2013, luna-seo created our first run of North Hats. We made 150 hats that year, which sure seemed like a lot at the time. They sold out in four days, and the rest is history.

We saw an opportunity to make the enjoyment of winter more accessible by selling directly to our customers. We’re proud to offer the highest quality and industry-leading sustainability at the greatest value.